Deepfake technology has been around for a 3-4 years now, but it is only recently that businesses and marketers have begun to experiment with it.
As Deepfakes are getting more and more realistic, major brands are profiting from it by boosting their ad campaigns using Deepfake Technology.
What are deepfakes? They are basically AI-generated videos that have been designed to look and sound like real people.
In India, deepfakes in advertising and Marketing are a new and unexplored frontier.
With the country’s huge population and ever-growing economy, there is a lot of potential for businesses to use deepfake ads to reach new customers by Hyper Personalised Advertising.
However, there are also some ethical concerns about using deepfake technology for marketing purposes. Some people believe that deepfake ads are misleading and can be used to manipulate people.
So what do you think about deepfake ads? Are they a new and exciting way to advertise, or are they ineffective? Let us know the potential that Deepfake Ads hold in 2022.
What are Deepfakes?
Deepfake is a combination of the terms “deep learning” and “fake.” As one may have guessed, deepfake employs Artificial Neural Networks to make videos that are indistinguishable from those that could have been filmed.
Face replacement is among the most used deepfake applications in the video production industry.
Some companies are using deepfake ads to create realistic-looking product demonstrations, or to show celebrities endorsing their products.
Some Examples of Deepfake Ad Campaigns
Deepfake ads are becoming more and more common, and they’re starting to have a real impact on the world of advertising. Here are a few examples of deepfake ads, and what they’re doing to change the landscape.
1. Nike’s “Forbidden” Ad
This ad, which features a deepfake version of Ronaldo, caused quite a stir when it was released. Nike was able to create a realistic version of the soccer star, who then proceeds to score an impressive goal. The ad was meant to show that even the best athletes face challenges, but it also showed just how realistic deepfake technology can be.
2. Samsung’s “The Future” Ad
This ad from Samsung features a deepfake version of Dr. Serkan Toto, a well-known futurist. In the ad, Dr. Toto talks about the future of technology, and how Samsung is at the forefront of it all. The ad does a great job of showcasing the potential of deepfake technology, while also highlighting Samsung’s products and services.
3. Google’s “The Selfish Ledger” Ad
This ad from Google is a little different from the others, in that it’s not actually a deepfake. Instead, it’s a warning about the potential misuse of deepfake technology. The ad shows how personal data could be used to create realistic, fake versions of people, and how that could be used to control and manipulate them. It’s a chilling look at the potential dark side of deepfake technology, and it’s something that everyone should be aware of.
Cadbury’s new Ad starring Shahrukh Khan has taken the internet by storm. The Ad features a deepfake Shahrukh Khan endorsing local sweet stores.
This Ad is a great example of how brands can use deepfake technology to create unique and relatable content.
So far, the response to Cadbury’s Ad has been overwhelmingly positive, with many people saying that it’s the best Ad they’ve seen in a long time. This is a great sign for the future of deepfake technology and its potential to revolutionize the world of advertising.
5. Pepsi “Double Salman Khan” Ad
Pepsi has created a new ad featuring a “double” of Salman Khan, and it’s pretty convincing. The ad features two Salman Khans, one “real” and one computer-generated, and it’s hard to tell the difference between the two.
This is just the latest example of Pepsi’s use of deepfake technology, and it’s sure to get people talking. The company has already used deepfakes to create ads featuring other celebrities, including Amitabh Bachchan and Ranveer Singh.
With its use of deepfakes, Pepsi is pushing the boundaries of what’s possible in advertising. And we can’t wait to see what they come up with next.
6. Zomato’s “Mann Kiya, Zomato Kiya” Ad
Zomato, an Indian food delivery and restaurant search company, recently released an advertisement featuring Bollywood actor Hritik Roshan. The ad, which is a deepfake, shows Roshan endorsing the company’s new food delivery service. Although the ad is well-produced and entertaining, it has generated some controversy. Regardless of the controversy, the ad is a clever and effective way to generate buzz for Zomato’s food delivery services.
The above examples illustrate how the deepfake technology is becoming more and more realistic, and it’s starting to have a real impact on the world of advertising.
Why are Deepfakes becoming Popular in India?
Deepfake Ads are becoming popular in India for a number of reasons. First, they are a powerful marketing tool that can reach a large audience with little effort. Additionally, they can be used to create more realistic and believable ads that can appeal to consumers on an emotional level. Finally, they offer a great way to customize ads specifically for the Indian market.
With the popularity of social media in India, Deepfake Ads are able to reach a wide audience quickly and easily. Additionally, the use of Deepfake technology allows for more realistic and believable ads. This is especially important in a country like India where emotions play a large role in purchasing decisions.
Customization is another important factor that makes Deepfake Ads appealing to marketers in India. With Deepfake technology, it is possible to create ads that are specifically tailored to the Indian market. This includes creating ads in local languages and with local celebrities.
There are a number of reasons why Deepfake Ads are becoming popular in India. They are a powerful marketing tool that can reach a large audience, they can be used to create more realistic and believable ads, and they offer a great way to customize ads specifically for the Indian market.
What are the Benefits of Using Deepfake Advertisements?
As technology continues to evolve, so do the ways in which businesses can advertise their products and services. One of the latest and most popular methods is through deepfake advertisements.
Deepfake ads are video or audio clips that have been manipulated to make it appear as if someone is saying or doing something they’re not. For example, a deepfake ad could feature a celebrity endorsing a product, even if they’ve never actually used it before.
So, what are the benefits of using deepfake advertisements? And how can businesses make the most of them?
Benefits of using Deepfake Ads
There are several benefits of using deepfake ads, including:
1. They can be highly persuasive
Deepfake ads can be extremely persuasive, as they often feature well-known and trusted celebrities. This can make it more likely for viewers to take notice of the product or service being advertised.
2. They can be cost-effective
Deepfake ads can be much cheaper to produce than traditional advertising methods, such as shooting a commercial with a celebrity spokesperson.
3. They can be customized
Deepfake ads can be customized to target specific demographics. For example, a deepfake ad featuring a celebrity could be targeted at people who are fans of that particular celebrity.
4. They can be difficult to spot
Deepfake ads can be difficult to spot, as they often look and sound completely realistic. This means that they can be highly effective in getting people to take notice of the product or service being advertised.
5. They can go viral
Deepfake ads have the potential to go viral, as they’re often shared in large numbers.
Types of Businesses or Marketing Campaigns that could Benefit from Deepfakes
Deepfake technology is quickly becoming one of the hottest tools in the marketing and advertising world. And it’s no wonder why – deepfakes allow businesses to create realistic, engaging, and often viral videos that can capture the public’s attention like never before.
Here are a few examples of businesses or marketing campaigns that could benefit from deepfakes.
Imagine being able to get your favorite celebrities to endorse your product without having to pay them a fortune. With deepfakes, you could create a realistic commercial featuring a celebrity spokesperson that looks and sounds just like the real thing.
Deepfakes could be used to create realistic historical reenactments that could be used for educational purposes. Imagine being able to see and hear what it was like to be at the signing of the Declaration of Independence or the first moon landing.
If you’re selling a product, deepfakes can be used to create realistic and engaging demonstrations. Imagine being able to show potential customers exactly how your product works without having to bring them into a store or lab.
Movie trailers are already pretty realistic, but deepfakes could take them to the next level. With deepfakes, you could create a realistic trailer featuring the actors of your choice.
Deepfakes could be used to create realistic virtual reality experiences. Imagine being able to visit historical sites or explore other planets without ever leaving your home.
Other ways that different industries can make use of Deepfake Ads are-
Fashion brands could use deepfakes to create realistic runway videos that show off their latest collections.
Makeup brands could use deepfakes to create realistic before-and-after videos that show the transformative power of their products.
Travel brands could use deepfakes to create realistic destination videos that make viewers feel like they’re actually there.
Food brands could use deepfakes to create realistic cooking videos that show off their products in a fun and engaging way.
Deepfakes have a lot of potential, and it will be interesting to see how they are used in the future.
Are there any Potential Risks Associated with Deepfake Advertisements?
With the rise of deepfake technology, there is a growing concern that advertisers may start using deepfake ads to target consumers. While there are many potential benefits to this technology, there are also some potential risks that should be considered.
For starters, deepfake ads could be used to create false and misleading information. For example, a deepfake ad could be used to make it look like a celebrity is endorsing a product, when in reality, they’re not. This could lead to people being duped into buying products that they wouldn’t otherwise.
Other risk is that deepfake ads could be used to target people based on their personal information. For example, if a company knows that you’re interested in a certain topic, they could create a deepfake ad that’s specifically designed to appeal to you. This could lead to you being bombarded with ads that you’re not interested in and could even be used to manipulate your opinions.
Another risk is that deepfake ads could be used to spread misinformation. This is particularly concerning given the current political climate, where fake news is already a problem. If deepfake ads were used to spread false information, it could have a devastating effect on public opinion.
Finally, there is a risk that deepfake ads could simply be misleading. While not necessarily harmful, this could cause people to make decisions based on false information.
So far, there have been no reported cases of deepfake ads being used to manipulate or deceive people. However, it’s important to be aware of the potential risks associated with them.
If you see a deepfake ad, be sure to check the source to make sure that it’s coming from a reputable source. If you’re unsure about something, it’s always best to err on the side of caution.
Deepfake advertisements are a new and innovative way to market products and services in India.
There are many reasons why you might want to create a deepfake ad Perhaps you want to createa an ad that’s set in the future or in a different world entirely. Whatever your reasons, you’ll need to find a dedicated deepfake service provider to make your vision a reality.
If you are interested in learning more about deepfakes advertisements or want to see some examples, there are a number of resources available online. You can search for “deepfake advertisements” or “deepfake videos” to find articles, videos, and other resources on the topic.
If you are interested in trying out deepfake advertising for yourself, there are a number of tools and services available that can help you get started. One popular startup is The Indian Deepfaker (TID).
The Future of Deepfakes in Advertisements?
Deepfake ads are still in their early stages, but they have the potential to change the landscape of advertising forever.
The future of deepfake ads is shrouded in potential but fraught with ethical concerns. On the one hand, these hyper-realistic computer-generated videos have the potential to revolutionize advertising and create more impactful and realistic campaigns. On the other hand, there are serious concerns about how these technologies could be abused, particularly when it comes to political advertising.
As deepfake technology continues to develop, it’s important to consider both the potential benefits and risks of using it in advertising. With careful consideration, deepfake ads could be used to create more immersive and effective campaigns, without crossing ethical lines.
Looking into the future, it’s clear that deepfake ads are here to stay. They offer a unique and appealing way for businesses to reach their target audiences, and as the technology behind deepfake ads continues to improve, we can only expect the quality and realism of these ads to increase.
Only time will tell what the future of deepfake ads holds. However, it’s clear that they have the potential to upend the advertising industry as we know it.